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Chic Tech: Israeli Startup Twine Shakes Up Fashion Industry With Sustainable, Digital Thread Dyeing

With many people choosing to move towards a more sustainable lifestyle, one industry has stayed largely behind in its methods. The fashion industry, which produces 20 percent of the world’s wastewater through textile dyeing, is the second-largest water pollution contributor in the world. Traditional thread dyeing uses 70 liters of water for one kilogram of thread.

This summer, 32 major clothing companies and fashion brands including H&M, Burberry, and Chanel signed a pactpromising to take action to reduce their negative impact on the environment. By eliminating single-use plastics, reusing old clothing, sourcing sustainably grown agriculture, and using less water, the goal is for the fashion industry to have a net-zero carbon footprint by 2050. While a commendable step, the pact is not legally binding and difficult to enforce. A more specific and dependable change is needed.

Twine, a young Israeli startup specializing in digital thread dyeing, is taking a major step in the right direction to revolutionize the textile dyeing process. Based in Petah Tikvah, the company has come up with a way to dye thread using new technology that will not give off CO2 (carbon dioxide) emissions or produce wastewater.


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