Cracking the “Black Box” of Baking
- MAVERICK VC
- Mar 16
- 1 min read

Flour inconsistency is widely accepted as a “fact of life” in baking. Bakers have learned to work around it, but few can quantify its actual impact on production losses. This invisibility of apparent cause and effect means that flour variability continues to be a significant yet hidden contributor to inefficiencies in the bakery.
Equinom’s technology cracks open the “black box” of baking, tackling one of its biggest mysteries—flour consistency. Through its Manna for Bakers platform, Equinom applies AI, machine learning and advanced data analysis to evaluate the entire flour profile, not just surface-level metrics like protein or moisture content.
By using data that bakeries already collect—but don’t yet utilize—Equinom enables bakers to reduce waste, lower ingredient costs, and streamline production. We lead bakers into a new era of AI by providing simple and accurate outcomes using the data they already have. By embracing AI now, bakers can position themselves at the forefront of a rapidly evolving industry, securing long-term competitive advantages before AI becomes the standard.




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