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TikTok Rival Triller Acquires Influencer Marketing Firm Julius

Video platform Triller announced on February 8 that it has acquired Julius, an influencer marketing platform, to complement its creator network, entertainment platform and engagement tools.


The US-based challenger to TikTok did not disclose the value of the deal. Data from data platform Dealroom shows that New York-based Julius raised $23.8 million from four funding rounds from 2012 to 2017.


Its investors RiverPark Ventures, RSE Ventures, Prudence, Vanterra Capital, Resolute Ventures, SilverTech Ventures, Maverick Ventures Israel and World Trade Ventures exited the company following Triller’s acquisition, the data showed.


Shortly after the merger, Julius’ website now brands the company as “Julius by Triller.”


“WITH DEEP CROSS-PLATFORM INSIGHTS INTO CREATORS AND THEIR AUDIENCES COUPLED WITH THE ABILITY TO TRACK AND MEASURE THE IMPACT OF CREATORS, JULIUS IS A GAME-CHANGER FOR SOCIAL COMMERCE.”

- MAHI DE SILVA, TRILLER


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