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Powering Up: The maverick Israeli businessman solving the global lithium shortage

Lauren Guy, a 35-year-old Israeli geophysicist and head of the ASTERRA start-up company, is hoping to solve the global lithium shortage.


"In 2021 U.S. President Joe Biden and the U.S. Department of Energy had plans to locate lithium, with the goal being to transfer shift of the lithium production from China to the U.S. by 2030. Many companies for locating lithium have sprung up in the U.S. It's an international issue, there's a major shortage and prices have shot up by thousands of dollars."


"Lithium is helping the Earth to progress into renewable energy. We, as a company, say that these companies could only dig in one area, instead of a thousand once we direct them." Guy adds.


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